In the 1980s, frozen, single- serve dinners were known as "TV dinners" and were widely perceived as products used by people who lived alone and were socially isolated. However, in the 1990s, these frozen meals were pitched as meals for busy, active people who still wanted a nutritious meal. Sales of frozen meals soared once they became associated with active, vibrant and socially capable people. This is an example of:

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In the 1980s, Frozen, Single- Serve Dinners Were Known as "TV