Demeter fragrances are unlike perfumes because perfume manufacturers combine several scents to create a perfume. The founder of the company realized these fragrances smell wonderful on their own. More than 150 different individual scents Such as Woodsmoke, Rust, Vanilla, Mildew, Lobster, Lilies, and Chocolate are bottled under the Demeter brand. Each Demeter fragrance appeals to a unique market segment that prefers only that fragrance. According to the market-product grid framework, Demeter uses a__________ strategy.

Question

Quizplus · Accepted Answer

Demeter uses a selective specialization strategy by offering a wide range of individual scents, each targeting a unique market segment.

Demeter Fragrances Are Unlike Perfumes Because Perfume Manufacturers Combine Several