Which marketing strategy would most likely offer the greatest economies of scale in research and development and production expenses?

Question

Quizplus · Accepted Answer

Product specialization focuses on creating and producing a limited number of products for a particular market segment. This allows for greater economies of scale in research and development, as the company can develop a deep understanding of the products and optimize the production process. Additionally, the company can benefit from bulk purchasing of materials and manufacturing resources, further reducing production expenses.

Which Marketing Strategy Would Most Likely Offer the Greatest Economies