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Seminar Selling Is a Method of Personal Selling in Which

Question 58

Multiple Choice

Seminar selling is a method of personal selling in which:


A) salespeople and other company resource people meet with buyers to discuss problems and opportunities.
B) a group of the organization's resource people conducts a product demonstration and training seminar for all major customers.
C) a company sales team conducts an educational program for a customer's technical staff to describe state-of-the-art developments.
D) the company invests time in the 80 percent of its customers that make up 20 percent of its sales to try to increase its market share.

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