Alvin Whitaker has just been hired by Snapple, a New York-based marketer of flavoured beverages. The firm wants Whitaker to call on supermarkets, gas stations, convenience stores, and other grocery-type outlets in the Toronto area where
Consumers purchase point-of-sale beverages. Included in his job description are the
Following responsibilities: (1)stock and arrange point-of-purchase displays of present customers - 60 percent of his work week; and (2)receive orders from customers and complete the transactions - 40 percent of his work week. What form of personal selling is Whitaker engaged in?

Question

Quizplus · Accepted Answer

Whitaker is engaged in outside order taking, as he is responsible for receiving orders from customers and completing transactions while visiting various grocery-type outlets.

Alvin Whitaker Has Just Been Hired by Snapple, a New