During the prospecting stage of the personal selling process, salespeople will deal with:

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During the prospecting stage, salespeople deal with leads, prospects, and qualified prospects. Leads are potential customers who have shown some interest in the product or service but have not been qualified yet. Prospects are potential customers who have been qualified as having a need for the product or service. Qualified prospects are those who have the means to buy the product or service and have expressed an interest in it. The stage involves identifying potential customers and assessing their level of interest and potential to buy.

During the Prospecting Stage of the Personal Selling Process, Salespeople