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CitiBank Pays to Have a Business Reply Card Bound into Magazines

Question 68

Multiple Choice

CitiBank pays to have a business reply card bound into magazines adjacent to its advertisement. The ad asks people to return the card for more information on how a person can apply for a credit card. CitiBank is engaging in:


A) order taking.
B) cold-canvassing.
C) prospecting.
D) sales follow-up.

Correct Answer:

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