The Royal Bank uses different flyers in different areas of Toronto based on the ethnic and demographic makeup of those residents living in these areas. This type of customization is easy, because RBC is using a(n)__________approach to targeting
These residents.

Question

Quizplus · Accepted Answer

Direct marketing involves targeting specific individuals or groups with customized promotional materials, which is exactly what the Royal Bank is doing by tailoring their flyers to the ethnic and demographic makeup of the residents in different areas of Toronto. Sales promotion, advertising, and publicity are more general approaches to promoting products or services and do not involve this level of customization.

The Royal Bank Uses Different Flyers in Different Areas of Toronto