When Procter & Gamble introduced Swiffer, a new product to make it easier to clean increasingly popular hardwood floors, it knew it had to achieve high brand awareness among its potential consumers because the product was low-tech and fairly easily imitated. Which promotional element did P&G emphasize?

Question

Quizplus · Accepted Answer

P&G emphasized advertising as it needed to achieve high brand awareness among potential consumers for a low-tech and easily imitated product like Swiffer. Advertising is a mass communication tool that helps to create awareness, generate interest, and influence purchasing decisions.

When Procter & Gamble Introduced Swiffer, a New Product to Make