The core of the marketing department at Coca Cola is the idea that their products should seek to satisfy the wants of customers while also trying to achieve the organization's goals. This is known as
A)principle of consumerism
B)marketing concept
C)societal marketing concept
D)concept of synergy

Question

Quizplus · Accepted Answer

The marketing concept is the idea that a company's marketing efforts should be focused on satisfying the wants and needs of customers while also achieving the organization's goals. This is the approach taken by Coca Cola's marketing department. The principle of consumerism is a broader social movement focused on protecting the rights and interests of consumers. The societal marketing concept is a more recent approach that emphasizes the importance of considering the well-being of society as a whole in addition to the wants and needs of customers. The concept of synergy refers to the idea that the combined effects of two or more entities working together are greater than the sum of their individual effects. While this concept can be applied to marketing in some contexts, it is not directly related to the approach taken by Coca Cola's marketing department.

The Core of the Marketing Department at Coca Cola Is