Target retail stores use their proprietary REDcard to understand their buyers intimately, and develop favourable long-term perceptions of their buying habits, so Target can offer promotions and products that are more likely for that buyer to
Purchase at their store. This concept is referred to as:
A)A flexible marketing system
B)Competitive intelligence
C)Customer relationship management
D)A database warehouse

Question

Quizplus · Accepted Answer

The concept described in the statement is customer relationship management (CRM), which involves understanding the needs and behaviours of individual customers in order to develop long-term relationships with them and increase their loyalty to the brand. The use of the REDcard to capture customer data and develop a profile of their buying habits is a key aspect of CRM. A) A flexible marketing system refers to an approach to marketing that can adapt to changing market conditions or customer needs. B) Competitive intelligence is the process of gathering and analyzing information about competitors in order to identify their strengths and weaknesses and gain a competitive advantage. D) A database warehouse is a centralized repository of data that is used for analysis and reporting purposes. While Target may use a database warehouse to store customer data, it is not the primary concept being described in the statement.

Target Retail Stores Use Their Proprietary REDcard to Understand Their