Many who attend circuses particularly look forward to the performances that use lions, tigers, elephants, monkeys, and other animals and get a great deal of pleasure from watching these acts. There are also a lot of people who enjoy the other circus acts but feel strongly that these animals are being abused because they are forced to perform. This example indicates it is not always easy to act in accordance with the:
A)organizational strategy.
B)marketing mix.
C)sales quota.
D)marketing concept.

Question

Quizplus · Accepted Answer

The marketing concept is about creating value for customers while taking into consideration societal and ethical considerations. This example highlights the ethical concerns surrounding the use of animals in circus acts and how it can conflict with the value and pleasure customers derive from seeing these performances. Thus, it is not always easy to act in accordance with the marketing concept in such situations.

Many Who Attend Circuses Particularly Look Forward to the Performances