A market orientation towards consumers and competitors requires:
A)a firm to engage in industrial espionage.
B)involvement of managers and employees throughout the firm.
C)the development of multiple target markets and marketing mixes.
D)considerable corporate downsizing.

Question

Quizplus · Accepted Answer

A market orientation towards consumers and competitors requires involvement of managers and employees throughout the firm as they need to be aware of changes in customer needs, preferences, and behaviors and provide superior value compared to competitors. Industrial espionage is not ethical nor legal and can harm the reputation of the firm. developing multiple target markets and marketing mixes may help in targeting different segments of customers but it is not a direct requirement for a market orientation. Corporate downsizing may or may not be necessary depending on the situation but it is not strictly required for a market orientation.

A Market Orientation Towards Consumers and Competitors Requires