Customer relationship management (CRM)is most closely related to the _________era in the evolution of marketing.
A)sales
B)customer experience management
C)production
D)societal marketing

Question

Quizplus · Accepted Answer

CRM is focused on creating and maintaining positive relationships with customers, which is a hallmark of the customer experience management era in marketing. This era places an emphasis on understanding and meeting customer needs and desires in order to build long-term loyalty and advocacy. The sales era focused more on persuasive tactics to close individual sales, while production and societal marketing eras prioritized efficiency and social responsibility, respectively.

Customer Relationship Management (CRM)is Most Closely Related to the _________Era