Question 1

Primary data are
data gathered for primary areas of the firm, like marketing and production.
based on facts gathered from library research.
based on data newly collected for a specific research purpose.
any of the above, depending upon why the marketer is doing the research.
gathered by consulting Statistics Canada publications.

Accepted Answer

The answer of Primary data are
data gathered for primary areas...

Question 2

The best segmentation for small drug stores or dry cleaners would be
geographic.
demographic.
geo-demographic.
product-use.
psychographic.

Accepted Answer

The answer of The best segmentation for small drug stores...

Question 3

The information that Statistics Canada provides on the Canadian economy is an example of
secondary data.
statistical variance analysis.
primary data.
a demographic variable.
product research.

Accepted Answer

The answer of The information that Statistics Canada provides on...

Question 4

Companies in Poland have succeeded in overcoming consumer resistance to credit by promoting the safety and desirability of using credit rather than depending solely on cash. This is an example of the use of a __________ variable in market segmentation.
level of income
demographic
geographic
behavioural segmentation
psychographic

Accepted Answer

The answer of Companies in Poland have succeeded in overcoming...

Question 5

When is market research used most frequently?
When a new or altered product is being considered
When a product is out of stock
When the promotional campaign is first under way
When the product is fully stocked in each of the distribution centres
When determining the reason for a product's failure

Accepted Answer

The answer of When is market research used most frequently?
When...

Question 6

________ is segmentation by such traits as age, income, gender, ethnicity, and marital status.
Random selection
Demographics
Psychographics
Product-use
Geographics

Accepted Answer

The answer of ________ is segmentation by such traits as...

Question 7

The best way to segment the market for umbrellas is probably by
geographic variables.
behavioural segmentation.
psychographic variables.
geo-demographic variables.
demographic variables.

Accepted Answer

The answer of The best way to segment the market...

Question 8

Multicultural marketing is part of market segmentation by
psychographics.
demographics.
geography.
product-use.
attitudes.

Accepted Answer

The answer of Multicultural marketing is part of market segmentation...

Question 9

A group of people in Canada buy all Express Yourself fashion products because they feel the clothes relate to their rebel lifestyle. What kind of segmentation would best help you define this group of individuals?
Intrinsic segmentation
Psychographic segmentation
Demographic segmentation
Geographic segmentation
Product-use variables segmentation

Accepted Answer

The answer of A group of people in Canada buy...

Question 10

Assume that you went to a shopping mall to determine people's attitudes toward a new peanut butter and pickle flavour ice cream. You would be collecting ________ data.
census
interview
primary
psychographic
secondary

Accepted Answer

The answer of Assume that you went to a shopping...

Question 11

The study of what buyers need and how best to meet those needs is known as
marketing.
market research.
psychographics.
market segmentation.
market stimulation.

Accepted Answer

The answer of The study of what buyers need and...

Question 12

People with similar wants and needs constitute ___________, which clearly requires ___________.
a demographic market segment; market segmentation
a target market; market segmentation
a target market; relationship marketing
a geographic market segment; relationship marketing
a psychographic market segment; relationship marketing

Accepted Answer

The answer of People with similar wants and needs constitute...

Question 13

The blue jean market is quite varied, and people wear them for different reasons and for different purposes. There are fashion jeans, work jeans, truck-driving jeans, cowboy jeans, etc. To serve this market better, many firms practice
mass marketing strategy.
regional marketing.
market segmentation.
diversified marketing.
multi-marketing.

Accepted Answer

The answer of The blue jean market is quite varied,...

Question 14

Which of the following should be considered in the demographic variables for market segmentation?
How the product will be used (e.g., athletic footwear vs. dress shoes)
Interests, attitudes, and opinions of consumers
Income levels, marital status
Trends in population shifts
Where people live

Accepted Answer

The answer of Which of the following should be considered...

Question 15

Purple Moon markets adventure software to pre-teen girls. This is an example of
relationship marketing.
mass customization.
product differentiation.
customer identification.
market segmentation.

Accepted Answer

The answer of Purple Moon markets adventure software to pre-teen...

Question 16

When Reader's Digest identified and classified its readers into young adults, computer owners, and professionals/managers, it was using
prospect identification.
potential customer categorizing.
customer identification.
product differentiation.
market segmentation.

Accepted Answer

The answer of When Reader's Digest identified and classified its...

Question 17

The Ford Focus is promoted to consumers on the basis of economy, while the Porsche is promoted on the basis of high performance. This is an example of
relationship marketing.
product positioning.
product differentiation.
mass customization.
psychographic segmentation.

Accepted Answer

The answer of The Ford Focus is promoted to consumers...

Question 18

________ are particularly important to marketers because marketers can, through marketing efforts, sway consumers' likes and dislikes.
Demographics
Geographics
Marital status and age
Psychographics
Product-use

Accepted Answer

The answer of ________ are particularly important to marketers because...

Question 19

What is a target market?
Teenagers ages 13 to 18 who enjoy fast food
Men who are taller and heavier than average
The percent of market share the firm wants to achieve
A group of people with similar wants who are expected to show interest in the same products
The percentage of total revenue generated by one product

Accepted Answer

The answer of What is a target market?
Teenagers ages 13...

Question 20

Which segment of a market will consider consumer characteristics such as their motives, opinions, interests, and attitudes?
Consumographic variables
Geographic variables
Psychographic variables
Behavioural segmentation
Demographic variables

Accepted Answer

The answer of Which segment of a market will consider...

Quiz 12: Understanding Marketing Principles and Developing Products

The best segmentation for small drug stores or dry cleaners would be geographic. demographic. geo-demographic. product-use. psychographic.

The information that Statistics Canada provides on the Canadian economy is an example of secondary data. statistical variance analysis. primary data. a demographic variable. product research.

When is market research used most frequently? When a new or altered product is being considered When a product is out of stock When the promotional campaign is first under way When the product is fully stocked in each of the distribution centres When determining the reason for a product's failure

________ is segmentation by such traits as age, income, gender, ethnicity, and marital status. Random selection Demographics Psychographics Product-use Geographics

The best way to segment the market for umbrellas is probably by geographic variables. behavioural segmentation. psychographic variables. geo-demographic variables. demographic variables.

Multicultural marketing is part of market segmentation by psychographics. demographics. geography. product-use. attitudes.

Assume that you went to a shopping mall to determine people's attitudes toward a new peanut butter and pickle flavour ice cream. You would be collecting ________ data. census interview primary psychographic secondary

The study of what buyers need and how best to meet those needs is known as marketing. market research. psychographics. market segmentation. market stimulation.

Which of the following should be considered in the demographic variables for market segmentation? How the product will be used (e.g., athletic footwear vs. dress shoes) Interests, attitudes, and opinions of consumers Income levels, marital status Trends in population shifts Where people live

Purple Moon markets adventure software to pre-teen girls. This is an example of relationship marketing. mass customization. product differentiation. customer identification. market segmentation.

When Reader's Digest identified and classified its readers into young adults, computer owners, and professionals/managers, it was using prospect identification. potential customer categorizing. customer identification. product differentiation. market segmentation.

The Ford Focus is promoted to consumers on the basis of economy, while the Porsche is promoted on the basis of high performance. This is an example of relationship marketing. product positioning. product differentiation. mass customization. psychographic segmentation.

________ are particularly important to marketers because marketers can, through marketing efforts, sway consumers' likes and dislikes. Demographics Geographics Marital status and age Psychographics Product-use

Which segment of a market will consider consumer characteristics such as their motives, opinions, interests, and attitudes? Consumographic variables Geographic variables Psychographic variables Behavioural segmentation Demographic variables