A group of brands that a consumer views as alternatives for possible purchase is called a(n):
A) evoked set.
B) awareness set.
C) inert set.
D) external source.
E) evaluation criteria.

Name: A group of brands that a consumer views as alternatives for possible purchase is called a(n): A) evoked set. B) awareness set. C) inert set. D) external source. E) evaluation criteria.
Brand: Quizplus
Rating: 4.8 (37 reviews)

Question

Quizplus · Accepted Answer

The evoked set refers to the group of brands that a consumer considers as potential options when making a purchase decision.

A Group of Brands That a Consumer Views as Alternatives