Jeff needs to buy his textbooks for the coming semester of college. It is only two weeks before the first day of class, and he still has not made a purchase. Jeff wants to buy them somewhere other than the bookstore since he is still living at his parents' home and won't be on campus until the day before class. Jeff goes online and looks for sites that sell the textbook. Then he remembers that one of his friends had said something earlier about finding the book for a great price. Jeff then calls his friend to get the name of the site. In terms of Jeff's buying decision process, his calling a friend was .
A) problem recognition
B) internal informational search
C) external information search
D) cognitive dissonance
E) evaluation of alternatives

Question

Quizplus · Accepted Answer

Jeff's action of calling his friend to get the name of the site is an external information search, as he is seeking information from an outside source to aid in his decision-making process.

Jeff Needs to Buy His Textbooks for the Coming Semester