Justin is purchasing his third car in the past five years. He has been a car enthusiast ever since he was a young boy. Justin likes to spend his free time looking at car magazines, going to car shows, and watching NASCAR. Justin's interest in cars is referred to as:
A) situational involvement.
B) dynamic involvement.
C) enduring involvement.
D) tapering involvement.
E) routinized involvement.

Question

Quizplus · Accepted Answer

Enduring involvement refers to a long-term interest in a particular product or activity, which is evident in Justin's consistent enthusiasm for cars over the years.

Justin Is Purchasing His Third Car in the Past Five