After purchasing a product, post purchase evaluation may result in cognitive dissonance. Cognitive dissonance is:
A) the congruence between external and internal searches for available primary and secondary product information.
B) a function of the manner in which the manufacturer of the product describes its attributes.
C) a person's interest in a highcost product or product category that is ongoing and longterm.
D) the establishment of criteria for comparing purchase products.
E) doubts that occur because the buyer questions whether the decision to purchase the product was right.

Question

After purchasing a product, post purchase evaluation may result in cognitive dissonance. Cognitive dissonance is:
A) the congruence between external and internal searches for available primary and secondary product information.
B) a function of the manner in which the manufacturer of the product describes its attributes.
C) a person's interest in a high­cost product or product category that is ongoing and long­term.
D) the establishment of criteria for comparing purchase products.
E) doubts that occur because the buyer questions whether the decision to purchase the product was right.

Quizplus · Accepted Answer

Cognitive dissonance refers to the doubts or discomfort a buyer feels after making a purchase, questioning whether the decision was correct.

After Purchasing a Product, Post Purchase Evaluation May Result in Cognitive