Mattel views the toy market as composed of four age groups, each with different needs and desires. Mattel is using a(n) targeting strategy for its groups, which are known as .
A) undifferentiated market; market segments
B) undifferentiated market; heterogeneous
C) differentiated; market segments
D) differentiated; the marketing mix
E) concentrated market; heterogeneous

Question

Quizplus · Accepted Answer

Mattel is using a differentiated targeting strategy, which involves targeting multiple market segments, each with different needs and desires.

Mattel Views the Toy Market as Composed of Four Age