When markets are comprised of people with differing product needs, the marketing manager should use a(n) _____ targeting strategy.
A) differentiated
B) market-intensive
C) integrated
D) concentrated
E) undifferentiated

Question

Quizplus · Accepted Answer

A differentiated targeting strategy involves targeting multiple market segments with different offerings tailored to each segment's specific needs.

When Markets Are Comprised of People with Differing Product Needs