What Do You Expect? (Scenario)
The employees at Bahr Company are not working as hard as Nada, their supervisor, would like. The salespeople aren't meeting their sales quotas, and Nada can't seem to motivate them to try harder. Nada has been studying expectancy theory and has decided to try to put it into practice.
-Nada has arranged for the bonus system to be changed so that the bonus for meeting sales quotas is much higher than it has ever been before. Nada has altered the ________.

Question

Quizplus · Accepted Answer

Nada has altered the valence, which refers to the value or attractiveness of the reward to the employees. By increasing the bonus, Nada is making the reward more attractive, thus increasing its valence.