Maritz Research's New Vehicle Customer Study includes data collected over several years,and in recent years it has studied hybrids.Its market analysts know why drivers purchase hybrids,what makes them satisfied,what their expectations are for gas mileage,and preferences for alternative fuels.The main use of this type of research would be related to:
A)Product research.
B)Pricing research.
C)Promotion research.
D)Distribution research.

Question

Quizplus · Accepted Answer

Maritz Research's New Vehicle Customer Study focuses on understanding drivers' preferences, satisfaction, and expectations related to hybrid cars. As such, it is primarily concerned with product research, which is focused on understanding consumer attitudes, behaviors, and preferences related to a specific product or service. While pricing, promotion, and distribution are all important elements of marketing research, they are not the primary focus of Maritz Research's study of hybrids.

Maritz Research's New Vehicle Customer Study Includes Data Collected Over