Collected data that may be accessed and analyzed using tools and techniques that assist managers in decision-making is the:
A)Marketing research system.
B)Decision support system.
C)Marketing intelligence system.
D)Consumer information support system.

Question

Quizplus · Accepted Answer

The collected data that can be accessed and analyzed to support decision-making is known as a Decision Support System. This system helps managers make informed decisions based on data analysis and modeling tools. A Marketing Research System is a system for gathering primary data. A Marketing Intelligence System provides a firm with information about the market and competitors, while a Consumer Information Support System helps companies manage consumer inquiries and complaints.

Collected Data That May Be Accessed and Analyzed Using Tools