The marketing mix is a business philosophy that holds that the key to achieving organizational goals consists of the company being more effective than competitors in creating,delivering,and communicating customer value to its chosen target markets.

Question

Quizplus · Accepted Answer

The marketing mix refers to a set of actions or tactics, typically categorized as the 4Ps (Product, Price, Place, Promotion), that a company uses to promote its brand or product in the market. The definition provided describes the marketing concept, not the marketing mix.

The Marketing Mix Is a Business Philosophy That Holds That