Which of the MIS systems uses both informal and formal information-gathering procedures? Informal information-gathering procedures involve activities such as scanning newspapers,magazines,and trade publications.
A)Marketing intelligence system
B)External environment reports system
C)Internal reports system
D)Consumer information support system

Question

Quizplus · Accepted Answer

The Marketing intelligence system uses both informal and formal information-gathering procedures. The informal procedures involve activities such as scanning newspapers, magazines, and trade publications, while the formal procedures involve conducting surveys and collecting data from internal sources.

Which of the MIS Systems Uses Both Informal and Formal