Chobani launched a campaign,called"The Break You Make,"in 2015 to increase awareness of the Chobani Flip,an afternoon snack yogurt.Research determined that the campaign was very successful,with sales of Chobani Flip up 300% over the previous year.The main use of this type of research would be related to:
A)Product research.
B)Pricing research.
C)Promotion research.
D)Distribution research

Question

Quizplus · Accepted Answer

The campaign "The Break You Make" is related to promotion research, as it aimed to increase awareness of the Chobani Flip yogurt as an afternoon snack option. The research determined that the campaign was successful in increasing sales, which suggests that the promotion strategy was effective.

Chobani Launched a Campaign,called"The Break You Make,"in 2015 to Increase