In 2014,General Mills acquired Annie's Homegrown,an organic food company,to meet a growing demand by consumers to have access to organic and natural foods.The company used marketing research to identify ways to grow the brand,promote it,and evaluated plans to market it.This is an example of what use of marketing research?
A)Generating and identifying potential marketing actions
B)Generating,refining,and evaluating potential marketing actions
C)Identifying marketing opportunities and problems
D)Identifying market problems and generating marketing actions

Question

Quizplus · Accepted Answer

The use of marketing research by General Mills to identify ways to grow the Annie's Homegrown brand, promote it, and evaluate plans to market it is an example of generating, refining, and evaluating potential marketing actions. This falls under the category of B, which involves generating, refining, and evaluating potential marketing actions based on market research.

In 2014,General Mills Acquired Annie's Homegrown,an Organic Food Company,to Meet