Sally is in charge of erecting billboards along highways. The billboards display the logos of newly launched brands in the market. She believes that although drivers might not stop their vehicles and read the ads, they might notice the ads just enough for them to make an impact. In this scenario, the drivers might engage in _____.
A) preference for the whole
B) zipping
C) preattentive processing
D) figure and ground
E) zapping

Question

Quizplus · Accepted Answer

Preattentive processing refers to the ability of the brain to unconsciously identify and process important or relevant information in the environment. In this context, drivers might not consciously pay attention to the billboard ads, but their brains might unconsciously process the information, leading to a potential impact on their perception and behavior.

Sally Is in Charge of Erecting Billboards Along Highways