_____ reflects the amount of mental activity a consumer devotes to a stimulus.
A) Exposure
B) Attention
C) Ability
D) Motivation
E) Opportunity

Question

Quizplus · Accepted Answer

Attention is the cognitive process of focusing on a specific stimulus, and it reflects the amount of mental activity a consumer devotes to that stimulus. Exposure refers to the fact that a stimulus is presented to a consumer's sensory receptors. Ability refers to a consumer's capacity to understand and process information. Motivation refers to a consumer's drive to satisfy a need or want, which can influence attention and other cognitive processes. Opportunity refers to the conditions that allow a consumer to interact with a stimulus, such as the availability of the stimulus or the consumer's physical environment.

_____ Reflects the Amount of Mental Activity a Consumer Devotes