Which of the following statements is true of prominence in marketing stimuli?
A) Movement decreases prominence.
B) Making ads less cluttered decreases prominence.
C) Decreasing the amount of space devoted to text within an ad increases prominence.
D) Prominent stimuli habituate consumers.
E) Prominent stimuli stand out relative to the environment because of their intensity.

Question

Quizplus · Accepted Answer

Prominent stimuli stand out relative to the environment because of their intensity. Prominence is the degree to which a stimulus is noticeable and different from its surroundings. It is often achieved through factors such as size, color, position, and contrast. Prominent stimuli are more likely to grab consumer attention and evoke a response, but they can also lead to habituation if overused.

Which of the Following Statements Is True of Prominence in Marketing