A stimulus can be made personally relevant by:
A) using ads containing attractive models.
B) showing people who are similar to the target audience in an ad.
C) using extremely novel stimuli in an ad.
D) including abstract stimuli rather than concrete stimuli.
E) making customers get habituated to ads.

Question

Quizplus · Accepted Answer

When a stimulus is relevant to the target audience, it is more likely to grab their attention and hold it. Showing people who are similar to the target audience in an ad can make the stimulus more personally relevant, as the audience is more likely to be able to relate to the people in the ad. Attractive models or abstract stimuli may capture attention, but they do not necessarily make the stimulus personally relevant to the audience. Habituation, or becoming desensitized to ads, is not a way to make the stimulus more personally relevant.

A Stimulus Can Be Made Personally Relevant By