Identify a true statement about preattentive processing.
A) It does not affect consumers' consideration of a product or brand.
B) It does not expose consumers to brand names or make the brand names familiar.
C) It leaves limited resources for attentive processing.
D) Emotionally charged commercials negatively influence preattentive processing.
E) Consumers devote just enough attention to an object in peripheral vision to understand it.

Question

Quizplus · Accepted Answer

Preattentive processing involves the subconscious accumulation of information from the environment, where consumers devote minimal attention to objects in their peripheral vision just enough to recognize or understand them, without fully engaging in conscious thought.

Identify a True Statement About Preattentive Processing