Telore's yogurt container is narrower at the top than at the bottom. Its competitors' yogurt containers have a broader top and narrower bottom. This is an example of using _____ in marketing stimuli.
A) novelty
B) rhetoric
C) puzzle
D) humor
E) abstraction

Question

Quizplus · Accepted Answer

Telore's use of a unique shape for their yogurt container creates a sense of novelty and can differentiate their product from competitors' products with more standard packaging.

Telore's Yogurt Container Is Narrower at the Top Than at the Bottom