Evaluation is important for measuring social media because
A) It delivers impressive results without much effort
B) Social media measurement is still in the experimental stage
C) It is a form of ROI measurement
D) It allows brands to confirm or adjust KPIs
E) It allows brands to assess the impact and value of their social media marketing programs
Correct Answer:
Verified
Q12: A "metric" is a positive number.
Q13: Important best practices for choosing the most
Q14: The first step in evaluation is:
A) identifying
Q15: Regarding the "honesty" of metrics, which of
Q16: The Net Promoter Score:
A) is more effective
Q18: The amount of SMM spending is expected
Q19: The text indicates that all of the
Q20: Most marketers can easily compute the ROI
Q21: Explain the difference between measurement and evaluation.
Q22: Complete the following sentence, then explain the
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