For services high in ________ or for first-time customers, credibility, trust and ________ will be linked to employee actions.
A)credence properties; confidence
B)financial risk; value for money
C)perceived risk; repeat purchases
D)credence properties; word of mouth
E)intangibility; reluctance to recommend

Question

Quizplus · Accepted Answer

Credence properties refer to the characteristics of a service that are difficult to assess even after purchasing or experiencing the service. For such services, customers rely on the credibility and trustworthiness of the service provider's actions. Confidence complements these attributes and makes customers comfortable with the service provider.

For Services High in ________ or for First-Time Customers, Credibility