A customer's zone of indifference exists because of which special characteristic of services?
A)Intangibility
B)Heterogeneity
C)Perishability of output
D)Simultaneous production and consumption of services
E)Difficulty in evaluating services

Question

Quizplus · Accepted Answer

Heterogeneity refers to the variability in service quality, which can lead to a zone of indifference where customers accept a range of service outcomes as satisfactory.

A Customer's Zone of Indifference Exists Because of Which Special