To build a service satisfaction information system, ongoing research through portfolio of research approaches has been recommended.Such research approaches may NOT involve:
A)analysis of customers complaints
B)post-transaction surveys
C)ongoing survey of account holders
D)employee surveys
E)internal sales record analysis

Question

Quizplus · Accepted Answer

The correct answer is E) internal sales record analysis. This is because internal sales record analysis primarily focuses on the sales performance of the organization rather than directly gauging service satisfaction from the perspective of customers or employees. The other options (A, B, C, D) are direct methods of collecting feedback on service satisfaction from either customers or employees, making them more relevant for building a service satisfaction information system.

To Build a Service Satisfaction Information System, Ongoing Research Through