Which of the following statements are true in connection with measuring customer satisfaction?
A)All firms have their own way of keeping track of the customer satisfaction metric.
B)A sophisticated customer satisfaction metric will solve the problem.
C)Innovation is rarely necessary.
D)Ensure fundamentals are right.
E)a and d

Question

Quizplus · Accepted Answer

A) It is true that every firm has their own way of measuring customer satisfaction.
D) It is important to ensure the fundamentals are right before measuring customer satisfaction, such as providing quality products or services. However, innovation may still be necessary to improve the satisfaction rating. 
B) Having a sophisticated customer satisfaction metric is helpful, but it alone may not solve the problem since customer satisfaction is influenced by many factors. 
C) This statement is false since innovation can be necessary to improve customer satisfaction.

Which of the Following Statements Are True in Connection with Measuring