Which of the following is a valid reason for managers to be concerned about effectively resolving consumer complaints?
A)Dissatisfied consumers tell more people about their complaint experience than those who were satisfied.
B)Australian consumers complain much less than consumers in the USA and Europe.
C)Research shows that most consumers who complain are satisfied with how the problem was resolved.
D)Consumers become more satisfied if their complaint travels up to the top of the company's hierarchy.
E)Most companies convince consumers that management is genuinely interested in receiving complaints.

Question

Quizplus · Accepted Answer

Dissatisfied consumers are more likely to tell others about their complaint experience than satisfied consumers, which can impact the company's reputation and future sales. Therefore, managers should be concerned about effectively resolving consumer complaints.

Which of the Following Is a Valid Reason for Managers