In the case of a low-involvement product, consumers often don't bother to complain because they feel that complaining will not achieve a satisfactory outcome.

Question

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Consumers may not see the value in complaining about a low-involvement product because they may not have invested much time, emotion, or money into the purchase. Additionally, they may believe that the effort involved in complaining is not worth their time, and that the potential outcome may not be worth the hassle.

In the Case of a Low-Involvement Product, Consumers Often Don't