The cost of complaining is sometimes so high that it is easier for the consumer to defect to another supplier.

Question

Quizplus · Accepted Answer

Complaining can be a time-consuming and frustrating process for consumers, and if the cost of resolving the issue is high, it may be easier for them to simply switch to a different supplier instead of continuing to do business with the same one. This is known as customer churn, and it can have a significant impact on a company's bottom line.

The Cost of Complaining Is Sometimes So High That It