A good customer value proposition should:
A)have complicated statements with a large number of technical terms.
B)reflect on product or service dimensions that add value.
C)guarantee benefits that cannot be delivered yet.
D)list all the benefits of a salesperson's offerings.
E)be as specific as possible on intangible outcomes.

Question

A good customer value proposition should:​
A)​have complicated statements with a large number of technical terms.
B)reflect on product or service dimensions that add value.
C)​guarantee benefits that cannot be delivered yet.
D)​list all the benefits of a salesperson's offerings.
E)​be as specific as possible on intangible outcomes.

Quizplus · Accepted Answer

A good customer value proposition should reflect on product or service dimensions that add value, meaning that it should highlight the benefits that the offering provides to the customer.

Answer: E 
 A customer value proposition should be as specific as possible on intangible outcomes, such as convenience, ease of use, or improved quality of life. This helps to differentiate the offering from competitors and show the customer the unique value that they will receive.

Therefore, the best choices are B and E.

A Good Customer Value Proposition Should:​

A Good Customer Value Proposition Should: