Which of the following is the best example of a product feature that would appeal to a buyer's rational buying motive?
A)"AlwaysRight watches come with a three-year warranty."
B)"SqueakyClean detergents have a very appealing scent."
C)"ActiveDay coffee is the country's favorite hot drink."
D)"SurroundLoud stereos are used by celebrities."
E)"SparklyWhite toothpaste is the number one toothpaste in the world."

Question

Which of the following is the best example of a product feature that would appeal to a buyer's rational buying motive?​
A)​"AlwaysRight watches come with a three-year warranty."
B)"SqueakyClean detergents have a very appealing scent."
C)​"ActiveDay coffee is the country's favorite hot drink."
D)​"SurroundLoud stereos are used by celebrities."
E)​"SparklyWhite toothpaste is the number one toothpaste in the world."

Quizplus · Accepted Answer

A three-year warranty is a clear, logical factor that would appeal to a buyer's rational buying motive because it provides security and a guarantee of quality. The other options are more focused on emotional or social factors.

Which of the Following Is the Best Example of a Product