Which of the following is a characteristic of good customer value propositions?
A)Good customer value propositions tell a customer what he or she wants to hear.
B)Good customer value propositions make promises and guarantees to ensure that a customer places an order.
C)Good customer value propositions use vague statements that make it easier for a salesperson to make the sale.
D)Good customer value propositions are as specific as possible on tangible outcomes.
E)Good customer value propositions only reflect on the product or service dimensions that a customer will pay for.

Question

Which of the following is a characteristic of good customer value propositions?​
A)​Good customer value propositions tell a customer what he or she wants to hear.
B)Good customer value propositions make promises and guarantees to ensure that a customer places an order.
C)​Good customer value propositions use vague statements that make it easier for a salesperson to make the sale.
D)​Good customer value propositions are as specific as possible on tangible outcomes.
E)​Good customer value propositions only reflect on the product or service dimensions that a customer will pay for.

Quizplus · Accepted Answer

Good customer value propositions are as specific as possible on tangible outcomes, such as benefits or results that the customer will receive from the product or service. Vague statements or promises/guarantees without substance are not effective in creating a compelling value proposition. The value proposition should also go beyond just the product or service features, but also address the customer's needs and desires. Choices A, B, C, and E are not characteristics of good customer value propositions.

Which of the Following Is a Characteristic of Good Customer