Which one of the following eras in the history of marketing is represented by the remark, "A good product will sell itself"?
A) Relationship era
B) Marketing era
C) Production era
D) Sales era

Question

Quizplus · Accepted Answer

The remark "A good product will sell itself" represents the Production era, a time when companies believed in producing high-quality products and relied on the ability of the product to sell itself through word of mouth advertising.

Which One of the Following Eras in the History of Marketing