When a for-profit company contributes to its community by joining forces with charities and causes to provide financial resources, marketing resources, and human resources, it can be said this company is engaging in:
A) Cause marketing
B) Organization marketing
C) Person marketing
D) Event marketing

Question

Quizplus · Accepted Answer

Cause marketing is when a for-profit company partners with a charitable organization or cause to mutually benefit both parties. This involves providing financial resources, marketing resources, and human resources to the cause. It is a way for the company to demonstrate its commitment to social responsibility while also improving its brand image and reputation. Option B) Organization marketing is when the company promotes itself as an organization to target stakeholders. Option C) Person marketing is when the company promotes an individual person, such as a celebrity endorser, to improve brand image. Option D) Event marketing is when the company promotes an event to increase brand awareness or sales.

When a For-Profit Company Contributes to Its Community by Joining