Which one of the following is NOT a criterion for market segmentation?
A) A segment must be a measurable group
B) A segment must not be used by a competitor
C) A segment must be accessible for communication
D) A segment must be large enough to offer profit potential

Question

Quizplus · Accepted Answer

The criterion that a segment must not be used by a competitor is not a valid criterion for market segmentation. Competitors can also target the same market segment, and it is natural for businesses to go after the same target audience. The other three criteria, on the other hand, are important for effective market segmentation. A segment must be measurable so that it can be analyzed and evaluated, accessible to the marketing team for communication and must be large enough to provide profit potential.

Which One of the Following Is NOT a Criterion for Market