__________is the process of collecting and evaluating information to help marketers make effective decisions.
A) Marketing research
B) Distribution strategy
C) Cause marketing
D) Segmenting

Question

Quizplus · Accepted Answer

Marketing research is the process of collecting and evaluating information to help marketers make effective decisions. The other options, distribution strategy, cause marketing, and segmenting are all components of marketing, but they do not specifically refer to the process of collecting and evaluating information.

__________Is the Process of Collecting and Evaluating Information to Help