Which one of the following statements concerning the marketing concept is INCORRECT?
A) It refers to a companywide customer focus
B) Its goal is long-term success
C) It can best be explained by the shift from a buyer's market to a seller's market
D) It reflects the fact that companies are now forced to satisfy customers rather than just producing and selling goods and services

Question

Quizplus · Accepted Answer

The marketing concept can be best explained as a customer-oriented approach to business that emphasizes satisfying customer needs and wants while achieving organizational goals. The shift from a buyer's market to a seller's market was a historical economic phenomenon that preceded the development of the marketing concept. Therefore, choice C is incorrect as it is not an accurate statement about the marketing concept.

Which One of the Following Statements Concerning the Marketing Concept